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Falls City Brewing Company KY, USA
Falls City Brewing Company operated from 1905-1978.

Pilsner type. 1977.

Billy Carter was president Jimmy Carters brother who owned a gas station in Plains, GA. Falls City convinced Billy Carter to launch his own brand of beer. They invested heavily into national marketing and distribution. Sales were really hot when it first hit the package stores. But it ended shortly after as a PR disaster.